Toei Animation Highlights One Piece Momentum Across Global Licensing

Toei Animation is continuing its aggressive expansion of the One Piece franchise, using dedicated fan activations and experiential events to anchor its global brand strategy.

Trade outlet License Global spotlighted the property following its attendance at One Piece Fest, highlighting ongoing market shifts and licensing trends across the broader anime sector.

The long-running franchise remains one of Toei's most valuable intellectual properties. Built on Eiichiro Oda's record-breaking manga series, the property has sustained decades of broadcast television while accelerating international reach through recent theatrical releases and a high-profile live-action adaptation.

## Market Expansion

Experiential showcases have become a core pillar for major anime rights holders seeking to bridge content distribution with physical merchandising. Fan gatherings provide critical momentum for retail partnerships, exclusive merchandise drops, and location-based entertainment ventures.

Anime licensing has shifted dramatically over the past five years from a specialized retail niche into a major driver of global consumer products revenue. Major studios and streaming platforms are increasingly treating Japanese IP as cornerstone franchise entertainment capable of supporting expansive apparel, gaming, and lifestyle collaborations.

As global demand for anime properties continues to scale, licensors are prioritizing integrated franchise management to capture value across theatrical windows, streaming platforms, and international retail markets.