'Practical Magic 2' Posts Estimated $3.5M-Plus in Thursday Previews

Warner Bros and Alcon Entertainment generated an estimated $3.5 million to $4 million from early domestic screenings of *Practical Magic 2*, according to box office figures reported by Deadline.

Showtimes for the fantasy sequel commenced at 2 p.m. on Thursday across North American theaters, setting the pace for its wide opening frame.

## Comparison Points

The preliminary intake outpaces several notable star-driven comps targeting similar adult audiences. Sandra Bullock's 2022 release *The Lost City* posted $2.5 million in Thursday previews before closing its first weekend with a $31 million domestic haul.

The early figure also positions the title favorably against other recent older-skewing romantic comedies, including the George Clooney and Julia Roberts vehicle *Ticket to Paradise*.

## Why It Matters

For studio executives, the weekend performance serves as an important test of whether late-arriving nostalgia properties can still mobilize theatrical moviegoers outside of traditional action franchises. Mid-budget, female-skewing titles have faced an uneven marketplace post-pandemic, making early tracking benchmarks critical for theatrical viability.

Final weekend totals will determine whether this early preview turnout reflects broad four-quadrant appeal or a front-loaded surge driven by core devotees of the 1998 original.