Hybe Launches New Seven-Member Girl Group Tuide With 'Tune & Play'

K-pop giant Hybe expanded its artist roster this week with the commercial launch of its newest girl group, Tuide. The seven-member act entered the marketplace on Monday alongside the release of their inaugural EP, titled *Tune & Play*.

According to reporting from The Hollywood Reporter, the multinational label's latest lineup features performers Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani. The rollout marks the newest addition to Hybe's growing portfolio of female pop acts.

## Label Strategy and Market Positioning

The arrival of Tuide reflects an ongoing effort among top-tier Seoul entertainment agencies to establish steady pipeline development. With global streaming demand for Korean pop continuing to mature, deploying new ensembles through targeted short-format records offers a rapid method for measuring early audience conversion and streaming velocity.

To anchor the release, the seven vocalists shared personal track recommendations from *Tune & Play* to support the promotional cycle, as noted by The Hollywood Reporter.

For Hybe, regularly refreshing its talent bench remains a foundational component of its multi-label operating model. Diversifying its female artist slate across varied visual concepts and sonic profiles ensures consistent music publishing, merchandising and live performance revenues as major legacy tours cycle through their schedules.