Creator Studios Start Buying Film Rights

The audience came first. The rights are following.\n\nSeveral creator led studios have begun optioning literary properties and staffing development roles, a step past the branded content work that funded them.\n\nThe pitch to sellers is distribution. A company that can put a trailer in front of tens of millions of engaged followers has leverage that a traditional production shingle does not.\n\nThe gap is production experience. Most of these companies are hiring line producers rather than building them.\n\nFinancing partners are watching the first slate closely.