Anthropologie Adds Nike as Sneaker Shoppers Surge Nearly 30 Percent

Anthropologie is expanding its lifestyle footprint by bringing Nike into its footwear lineup, moving to capitalize on shifting consumer buying patterns across its sales channels.

The strategic addition comes as athletic shoes become an increasingly reliable revenue driver for the bohemian apparel and lifestyle retailer, according to reporting first published by Digiday sibling outlet Glossy.

Over the past 12 months, the volume of shoppers visiting Anthropologie specifically to purchase sneakers climbed by nearly 30 percent. The metric was confirmed by Jessica Irick Peek, the retailer's general merchandise manager of footwear and accessories, in comments to Glossy.

## Broadening the Merchandising Mix

The retail partnership demonstrates how traditional fashion and apparel outlets are adjusting their shelf space to meet enduring lifestyle and casualization trends. By securing top-tier athletic brand inventory, specialized fashion retailers can capture higher-margin consumer spend without requiring shoppers to visit dedicated sportswear chains.

For Nike, placement within Anthropologie provides direct access to a dedicated demographic of female lifestyle shoppers, offering an expanded commercial touchpoint as global sportswear labels continue refining their wholesale distribution strategies.