An Indie Distributor Buys Into Premium Formats

Specialty distribution just borrowed a studio tactic.\n\nAn independent label booked premium large format screens for a two week limited run, betting that format scarcity would concentrate demand into a small footprint.\n\nPer screen averages support the logic. A limited premium run can post numbers that read as an event rather than a rollout.\n\nThe constraint is availability. Those screens are spoken for months ahead during tentpole corridors.\n\nThe run expands to standard screens after the window closes.